Following on the heels of its 70th anniversary, The CWB Group is rebranding its different business units under one brand, CWB. The organization says the initiative will help industry more easily identify the CWB’s complete offerings.
One of its well-known divisions is the CWB Welding Foundation, a national registered charity that supports the Canadian welding industry by addressing the welding skilled trade shortage in Canada and increasing awareness of public safety to the next generation of welding professionals.
Through initiatives including awareness programs, equipment and research funding, student awards programs, and industry and stakeholder partnerships, the CWB Welding Foundation reduces barriers that affect key groups such as elementary, secondary, and post-secondary students, welding educators and other under-represented population segments.
CWB says it envisions a future where all individuals are encouraged and provided the support needed to reach their true potential through a career in welding regardless of identity factors, social and financial status, and lived experiences including gender, age, ethnicity, language, literacy, culture, income, and geographical location.
In addition to the support of industry partners, a significant portion of the proceeds from optional service lines (CWB Registration, CWB Education, and CWB Consulting) are donated directly to the CWB Welding Foundation. So clients receive direct value when they take a training course or achieve ISO 9001 registration and they’re also helping a young person build a future in welding. CWB Association members also give back through a portion of their membership fees.
The CWB Group says it’s making this branding change to ensure that the various products and services it offers to clients are easily identifiable.