Novarc Technologies Inc., a Vancouver-based full-stack robotics company specializing in the design and commercialization of collaborative robots and AI systems for robotic welding applications, has appointed Arash Nejad as Chief Revenue Officer.
“We are very fortunate to have Arash join Novarc as our CRO. His experience working with large corporations such as General Electric, where he was responsible for global sales and strategic marketing as well as his passion for driving the successful scale-up of companies at key inflection points, will prove to be an asset as Novarc accelerates sales and marketing efforts to reach new international markets with our automated welding solutions,” says Soroush Karimzadeh, CEO of Novarc.
Arash Nejad is a corporate veteran with 18 years of experience at S&P 500 corporations. Prior to joining Novarc, he held senior roles at General Electric (GE) and Rockwell Automation. At GE, he was responsible for a $2B sales region and global $150M P&L. Most recently, Nejad led Motion Metrics, accomplishing a multi-million dollar outcome-based SaaS contract with one of the largest mining companies in the world.
“I am very excited to have the opportunity to join Novarc as CRO. The company’s accomplishments in providing a collaborative welding solution to the fabrication and contract manufacturing industry, position the company for growth as the world is experiencing greater demands for infrastructure,” says Nejad. “I look forward to this new challenge, engaging my engineering background with Novarc’s developments in AI, robotics and automation, and my business background with my philosophy of ‘outside-in’ strategic marketing and growth, and outcome-based selling.”
Nejad’s passion is solving customers’ problems and his specialty is growing revenue streams through demand creation. He solved a country-wide problem in the Middle East resulting in a $1B-plus order for GE, Oil and Gas turbomachinery division.
Nejad holds a Master of Science in Electrical Engineering from University of Calgary, an Advanced Executive Training Certificate from The Wharton School of the University of Pennsylvania, and a Certificate in Leadership Principles from Harvard Business School.