Victor realigns Tweco brand
- November 9, 2013
Victor Technologies has repositioned Tweco as its single brand for specialty welding products and arc accessories. Starting with the Tweco Fabricator 3-in-1 welding machines, and continuing throughout the entire Thermal Arc product line, all welding products will transition to the Tweco brand.
Late last year, the Tweco logo design was refreshed to welcome a new generation of welders to the brand. The new brand mark and trade dress have already been introduced with Tweco MIG guns and arc accessories. Welding power supplies will now be added, with all current Thermal Arc units transitioning to a sleek black design and prominent Tweco branding.
This latest announcement is part of the company's strategy to leverage the strength of its global brand portfolio and enhance its position as an innovative leader of welding solutions.
Approximately one year ago, the company changed its name to Victor Technologies, aligning all of its cutting and gas control products under the Victorâ brand.