Steve Prahalis has been named the director of Canadian operations for SME.
Prahalis will assume responsibility for the growth, strategic direction and financial performance of SME’s Canadian business and develop new Canadian opportunities for all SME business units.
“We’re committed to serving the Canadian manufacturing industry,” says Jeffrey Krause, SME chief executive officer. “And our important Canadian team is getting a terrific leader and colleague in Steve. His expertise and experience will be critically important going forward.”
In addition, Prahalis will assume leadership of SME Studios, a new program producing one-of-a-kind customer initiatives and special projects. These high engagement initiatives will recognize and celebrate manufacturing innovation and excellence and further demonstrate SME’s commitment to this industry.
Prahalis joined SME in 2003 and has been responsible for the introduction of several key strategic initiatives, including the creation and launch of imX — the Interactive Manufacturing Experience as well as providing leadership in other key areas of SME including events and membership.
Before joining SME, he was president of Reed Exhibitions Canada, a leading producer of trade shows and events serving a variety of markets coast to coast. Prahalis also served in various positions at Key3Media, including director of strategic alliances, general manager of Canadian events and vice president of the International division. He is a member of the International Association of Expositions and Events and has served as chair on its Executive Task Force.
