Sandvik Coromant has introduced a new brand identity.
“Driven by a shared passion for engineering and problem-solving, Sandvik Coromant is united with its customers and partners in the pursuit of innovation and improvement,” the company said in announcing the change. “This spirit of collaboration and progress inspired the quest for a new brand identity that is geared toward today and tomorrow’s digital demands and that encapsulates the essence of its broader approach and extensive range of offerings.”
“We firmly believe that success is not solely measured by business results but also by our positive influence on our communities and the world at large. And we wanted an identity that truly captures that, as well as the essence of our organization’s values and aspirations,” says Helen Blomqvist, President at Sandvik Coromant.
Touchpoints that carry the Sandvik Coromant brand, like the website, newsletters, facilities and Sandvik Coromant Centers, as well as all packaging, will gradually be updated with the new identity.