courtesy StellantisClick image to enlarge

Add Stellantis to the growing list of automakers upping their stake on a future where electric vehicles dominate. Shops serving the auto giant should take heed, however, about its approach.

 Stellantis decided to rub shoulders with auto giants such as GM, Ford, Toyota and Volkswagen, who were first out the gate in announcing monumental investments in electric vehicles, with some groundbreaking announcements of its own.  But unlike some of its competitors Stellantis is not discounting the continuing prospects of the internal combustion engine market, at least for North America.

The European-based automaker Stellantis (formerly Fiat Chrysler Automobiles) with an assembly plant in Brampton, Ont., recently revealed its Dare Forward 2030 plan. The plan calls for:

  • Becoming carbon net zero by 2038, with a 50% reduction by 2030. The company wants 100% of sales in Europe and 50% of sales in North America to be battery-electric vehicles (BEVs) by the end of this decade.
  • Stellantis plans to have more than 75 BEVs and reach global annual BEV sales of 5 million vehicles by 2030.
  • Its Jeep brand’s first-ever fully electric SUV will be launching in early 2023 and its new Ram 1500 BEV pickup truck will be arriving in 2024.

Last summer the company announced it would spend $35.5 billion, or 30 billion euros, by the end of 2025 to expand its EV offerings..

In a media briefing, however, Carlos Tavares CEO of Stellantis, cautioned that automakers had to be smart about the transformation away from cars powered by fossil fuels. Moving too quickly towards fully electric vehicles could leave too many consumers with car pricing that is too steep for them to afford. He said a better move would be to replace older fossil fuel using vehicles with newer vehicles that still use gas engines but emit less than half the pollutants and are also cheaper than electric vehicles are right now.

He also cautioned that too quick a move to a fully electric vehicle market would cause collateral damage to suppliers, dealer networks and service providers not yet ready to adapt to an electric vehicle market.

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