LVD replaces Strippit brand name

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Click image to enlargeBelgian sheet metal processing technology manufacturer LVD Group has changed the name of its North American-focused LVD Strippit brand.

Effective immediately, the Strippit division is now known as LVD North America, a move LVD says is  better aligned with the broader LVD Group organization.

The change will have no impact on commercial relations with customers, vendors and other business partners.

In 1998, Strippit, Inc. was acquired by LVD Group. The new trade name provides consistent brand recognition worldwide and helps unify the LVD brand across its 47 global subsidiaries.

Strippit, Inc.’s 250,000 square-foot Akron, N.Y.-based engineering and manufacturing facility will become an independent production facility for the LVD Group, manufacturing a broader range of LVD products to support global sales.

Sylvain Lefebvre will head LVD North America as its president. He has spent the last four years establishing and managing the company’s LVD Mexico subsidiary.

The senior management team of LVD North America will include Elizabeth Victor, vice-president of sales & marketing, and Mathieu Vanbraekel, vice-president of customer service.

“It was the right time to rebrand our sales and service division for North America,” said Lefebvre. “We’ve strengthened the LVD presence in the U.S., Canada and Mexico and have become a more closely integrated company. This rebranding strategy is testament to that evolution as well as to our vision for LVD’s future global expansion and business development.”