LVD's new Experience Centre in BelgiumClick image to enlargeLVD Group wants to connect its customers to leading edge, advanced fabricating technologies and it plans to do that via its new "Experience Centre (XP)" that recently opened in Belgium, global corporate headquarters for the company.

 The 2,500 sq m facility is designed to help advance sheet metalworking by connecting visitors to technology, solutions and expertise in an innovative environment that promotes learning and collaboration.

LVD's new Experience Centre in BelgiumClick image to enlarge

The XP Center is a complete renovation and significant expansion of LVD’s demonstration facility, transformed to provide the ultimate guest experience. Visitors are invited to bring their sheet metalworking challenges, discover possibilities for their applications of today and the future, train on the latest products, and cultivate relationships with LVD experts.

They will experience next-generation equipment and processes from all LVD product lines, automation solutions, touch screen control technology, software and a flexible, Industry 4.0-ready connected facility that illustrates what’s possible in an integrated Smart Factory.

“The XP Center is more than a product showroom and training facility,” says Carl Dewulf, president and managing director of LVD Company nv. “We’ve created an inviting space for visitors to experience sheet metalworking technology and the LVD brand in new ways. It’s about discovering solutions, making connections, providing the space to nurture partnerships and ideas that will advance the industry.”

Designed by the Belgian architectural firm Naert bvba in partnership with interior architect Justine Van Strydonck, LVD’s XP Center makes the most of natural light through an abundance of windows and glass doors, welcoming guests with its light and space. In its contemporary setting, visitors can explore LVD’s heritage, take in presentations and training sessions in a stadium-style theatre, share ideas in “creative corners,” relax in the lounge or outdoor terrace.

“The design was driven by LVD’s vision of an open, collaborative environment that is a place where visitors can learn, share, grow and innovate,” says Wouter Naert.

“Every design detail was influenced by the desire to create a valuable experience for the guest,” adds Justine Van Strydonck. “From the open spaces, product areas and décor to the lighting and seating style, we considered the visitors’ perspective in the framework of the LVD brand that is centered on innovation and customer relationships.”

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