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Close to 300 manufacturers from across the country attended the Canadian launch of Iscar Tools Inc.'s IQ product line, held May 7 at the Living Arts Centre, Mississauga, ON.

Jacob Harpaz, CEO of Iscar and president of parent company IMC, introduced the extensive product line (branded "High-Q-Line"), one of the largest in the company's 60-year history, with more than 1,350 products.

"The idea behind these products is to ensure customers understand how cutting tools can improve productivity," says Ronnie O'Byrne, general manager for Iscar Tools in Canada, Oakville, ON. "Increased tool life alone is not enough to improve productivity; you have to consider cutting speeds and feeds." And maximizing feeds and speeds for "24 hours, continuous cutting" is only possible if you have the right cutting tool design, adds Harpaz, who noted during the presentation that improving productivity was the key R&D target for the new IQ line.


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Jacob Harpaz, CEO of Iscar, chairman of parent firm IMC

The productivity theme resonated with many people, including James Zhao, a technical leader with HPG Ltd., a manufacturer of turbine blades and impellers based in Oakville, ON.

"We use Iscar cutting tools daily and we use all of them, but I'm involved mainly in the milling side. I came today to learn more about what IQ means. I wanted to find out about improvements on tools that we're using, such as the SumoCham drill, which is amazing for hard to drill materials."

The large IQ product family Harpaz introduced at the May 7 launche includes turning (IQ Turn), drilling (IQ Drill), milling (IQ Milling) and tooling insert grips (IQ Grip). In addition to providing details about products, Harpaz noted Iscar's rapid growth that he contributes to the company's emphasis on R&D.

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Left, Randy Chubey, Trimaster Manufacturing, Guelph, ON, with Iscar's Dan Smith.

"In 1982, Iscar was a company that was at less than $100 in total sales. Today, that figure is $3 billion in sales that we finished with in 2012...five to six per cent of annual revenue is allocated back to R&D and 40 per cent of annual revenue is derived from products that are less than five years old."


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