Jeanine Lassaline-Berglund, known in the industry as "JLB," has been named the first president of CAMM and Automate Canada.Click image to enlargeThe Canadian Association of Moldmakers (CAMM) and Automate Canada have named Jeanine Lassaline-Berglund as the two organizations’ first ever president.

“She has what it takes to promote and advocate with passion but also with focus. As the two associations move forward, Jeanine will rely on her background in manufacturing and the skills she has developed managing other industry organisations to help move us to the next level,” says CAMM board chair Jonathon Azzopardi. “The role of president will be vital to the continued growth and achievement of strategic objectives for both organizations as our executive director transitions into retirement in the coming months”.

CAMM says a full-time president will allow the two associations to dig deeper when it comes to opportunities and create value for members.

Automate Canada chair Shelley Fellows says this announcement came about as part of a strategic plan for the growth of both boards at a time when advocacy for our members, for future jobs and the moldmaking and automation industries are at a crucial turning point.

"I am tremendously excited as we are poised for growth in scale and scope with our new president,” says Fellows. “I am also delighted that our president is female, a ground breaker and trailblazer in manufacturing from her origins as a moldmaker to her position today as a leader for our two associations in fields where women are historically far less prevalent.”

The role of president is a new position which CAMM says is an indication of the continued development and growth of these respective organizations. Since 2019, the boards of both associations have undertaken a strategic review and growth plan to market the advanced manufacturing sector and represent the best interests of member companies.

“We are very excited,” says Azzopardi. “Our boards will be well-positioned under her guidance to thrive in the years to come.”

Lassaline-Berglund brings more than 30 years of work experience, starting her career in manufacturing as a skilled trade, rising through various positions in leadership and expanded responsibilities. As an operations expert, she understands the challenges of the business of manufacturing in a global market. Her ability to build trust and rapport quickly also contributes to her success in helping individuals, teams, and organizations deepen their impact both professionally and personally.

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