APMA names Project Arrow concept design winner
- October 14, 2020
APMA says it will be designed, engineered and built through the joint efforts of Canada’s world-class automotive supply sector and post-secondary institutions.
The winning team hails from Carleton University’s School of Industrial Design in Ottawa, Ont. The chosen vehicle design answered all the requirements of the competition brief in a design that showcases Canadian leadership.
“We feel privileged to be making our mark on the growing Canadian auto industry while playing our part in pushing towards a zero emissions future,” said Kaj Hallgrimsson, on behalf of his team, Jun-Won Kim, Mina Morcos and Matthew Schuetz from Carleton University. “We designed this vehicle to represent what Canada is all about and can’t wait to see it on our roads someday.”
The global automotive market is entering a new era that is driven by the “ACES” dynamic – Autonomous, Connected, Electric, Shared. The Project Arrow initiative that will showcase what its auto-tech SMEs and academic institutions can do on the global stage.
As the project moves to the engineering phase, the vehicle build team will be led by Ontario Tech University and the virtual design/build will be led by the Windsor Essex Economic Development Commission’s virtual reality CAVE.
“With this design, the team from Carleton University has given a face to the name of Project Arrow that one day we hope will launch a thousand shifts,” said Flavio Volpe, president of APMA
From 2020 to 2022, Project Arrow will be rolled out in four phases:
- Phase 1: Design Competition and Selection, Summer/Fall 2020
- Phase 2: Engineering Specifications release and Supplier RFP, Fall 2020
- Phase 3: Virtual Concept Unveiling, 2021
- Phase 4: Concept Car Release and Tour, 2022
“We challenged design schools across the country to conceptualize the vehicle design and the response was excellent. To see young minds step up and work through the COVID-19 pandemic was inspiring. Their design ideas would make any global OEM design studio proud,” said Colin Dhillon, chief technical officer, APMA.
For more information, visit www.projectarrow.ca