CANADA'S LEADING INFORMATION SOURCE FOR THE METALWORKING INDUSTRY

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CANADA'S LEADING INFORMATION SOURCE FOR THE METALWORKING INDUSTRY

CANADA'S LEADING INFORMATION SOURCE FOR THE METALWORKING INDUSTRY

Veronica Messersmith appointed President of the Americas for Sandvik Coromant

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Sandvik Coromant has appointed Veronica Messersmith as President of the Americas, effective March 11, 2024.

Messersmith brings over 25 years of experience with Sandvik Coromant to the role, having joined the company in 1998. She has held various roles within the organization, showcasing her expertise in production, operations and sales leadership.

Messersmith’s journey at Sandvik Coromant includes significant achievements, such as her tenure as Regional Sales Manager, Director of Sales and Operations, and Sales Clusters Manager for the U.S. West region. She is known for her leadership qualities and values such as integrity, innovation and collaboration. Her appointment exemplifies Sandvik Coromant’s commitment to fostering talent from within and empowering its employees to reach their full potential.

“Veronica’s extensive background driving sales excellence and operational efficiency and delivering valued customer solutions makes her an exceptional choice to lead our Americas business,” said Michael Eneberg, Global Vice President of Sales and Marketing at Sandvik Coromant. “Her passionate, customer-centric approach, combined with a proven ability to develop high-performing teams, will be a tremendous asset as we accelerate our growth momentum in this critical region.”

Most recently, Messersmith served as Acting President for the Americas while active in her full-time role as Vice President of Strategic Relations for the Americas, where she oversaw global account management, machine tool solutions and national channel strategy. Previously, she held leadership roles spanning regional and cluster sales management. A highlight was her successful tenure as Acting Cluster Manager for Mexico from 2022-2023, during which she drove collaborative initiatives to deliver strong business results. In her new role, Messersmith will spearhead the company’s strategic growth initiatives across North and South America.

“I’m honored to lead our talented Americas team in further strengthening Sandvik Coromant’s competitive edge through industry-leading metal cutting solutions and world-class customer support,” said Messersmith. “North and South America present immense growth opportunities, and I look forward to working closely with our customers, partners and employees to capture this potential.”

Messersmith holds an MBA and a bachelor’s degree in industrial engineering from Texas A&M University and is an active member of various organizations, such as Women in Manufacturing, Women of Industrial Supply Executives and the Industrial Supply Association.

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